When watching the news over these past few months we hear updates from all around the country, mostly from the large cities. At the end of June, CBS News took to Main Street, Stroudsburg to discuss the impact of the pandemic on local businesses in small towns. CBS co-anchor Tony Dokoupil, spoke to several local business owners about their experiences during this time. Cafes, salons, and record shops have all been waiting for the county to reopen. Some business owners haven’t been paying their own salaries in order to pay rent and others unfortunately had to lay off staff.
Author of “Our Towns: A 100,000-Miles Journey into the Heart of America”, James Fallows discussed the long-term concerns of rebuilding following the pandemic. He says that the focus should be on restoring small business and regaining a sense of normalcy. While people in small towns may think they have a longer road ahead of them than the big cities, Fallows says these towns may actually be better equipped.
“A town that has already been around for 100 years or more has already been through a lot. It was through the Great Depression… It’s been through the financial shocks of the last 20 or 30 years. So, people there know how to reinvent themselves. Their challenge will be to reinvent themselves yet again,” he said.
The reality is that some businesses will not be able to come back from this, but that does not mean that the community has forgotten them. Andrea Snyder, owner of Jade Hair Salon, says that she has been amazed by the support she has received. “We have to keep our hearts in the right place, so this way we can move forward. But, you know, we’ll take care of them [local businesses]. Everybody will gather around and we’ll, you know, we’ll do what needs to be done,” she said.
Game Face Products has always been dedicated to supporting the community. The company has promoted several initiatives with the goal of contributing to the improvement of our local communities. We have partnered with locally owned businesses, such as Pocono Mount Bike Shop, and donated sanitizing products to the YMCA and 570 Sports Camps. Game Face Products has also been involved with East Stroudsburg University’s Economic Development and Entrepreneurship Innovation Center. Plans are being made to continue these initiatives and new goals are being formed to help as we begin on the road back to normalcy.